Saturday, 10 January 2015

The Cheerios Manifesto

Sickened, frankly, by the cynical, manipulative text on this pack of Cheerios:

Cheerios Manifesto

It's Simple, we're campaigning to let everybody know that kids looove Cheerios
And they come in bags too

And guess what?
We looove delicious
Chocolatey Cheerios
made with 4 whole grains and a source of calcium
More than just delicious - the're wholesomely nutritious too !

So Mums & Dads - it's Good to say YES!

By the way, the ingredients for Cheerios are, in decreasing order:
Cereal Grains, Sugar, Wheat Starch, Partially Inverted Brown Sugar Syrup, Salt, Tripotassium Phosphate, Sunflower Oil, Colours, Antioxidant

Did you spot the cyncial way percentages are used in that ingredients list?

In contrast, the ingredients for a packet of Porridge Oats are, in decreasing order:
Rolled Oats

One of those two choices is "wholesomely nutritious", but BFTF is not sure it is the Cheerios.

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