Thursday, 12 December 2013

It doesn't take much to make a change


Campaigning organisaiton www.Change.org has a fascinating page describing, amongst many other things, how few participants it can take to persuade an organisation to change its behaviour.

For example, there was the petition by Damilola Adegoke and Prince Ade Adewoyin in Nigeria asking the state government to locate and distribute the 7000 "lost" schoolbooks that had been donated by a US education district. Just 10 signatures were all that was required to get a meeting with the State Librarian at the Governor's Office, get the books located and get the distribution process started!

Or, in a very different vein, there is the charming petition by Bill Stoker requesting the installation of a small oven at the Cookie Lee staff canteen, so that employees could warm up food. Just 10 signatures were required to achieve success! An insight into why the campaign was so devastatingly effectice comes from one of the managers, who is reported as saying that the boss "has agreed to our demands and wants the emails to stop. Apparently he gets an email every time someone signs the petition"

Or there is the example in Turkey where just 144 signatures were required to get bikes allowed on public transport in Izmir.

Because of a Change.org petition, bikes are now allowed on public transport in Izmir

The page also lists some of the things that make a campaign more effective:

Petitions are 7 times more likely to succeed if they have a photo or video.

Twice as likely to succeed if they are shared over 50 times.

Twice as likely to succeed if they get media coverage.

40% of petitions win with less than 200 signatures.

22% of petitions win within a week of starting.

Image Source:: wikipedia

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