Tuesday, 26 November 2013

What do we mean by "best"?

BFTF recently received a message on his Facebook timeline from someone asking, perfectly reasonably, if anyone knew who were the "best designers/suppliers" of a particular type of clothing.

Which left BFTF wondering what we mean by "best"?

Is the best company the one with the brightest colours? The widest range? The lowest prices? The strongest fabric and stitching?

Or is it the company that pays its workers a living wage? That uses fairtrade cotton? That ensures is literature is printed on sustainably sourced paper?

It can be hard to do the right thing, for many reasons - but it costs nothing to at least ask questions when making purchases, and it lets the supplier know that these are issues you care about.

Cotton picking in India, 2005

Image Source:Wikipedia

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